{EM} Reservoir



Remember how I told you about my super talented friend Erin Murphy who made my wedding dress and how you would be hearing more about her soon… well that time has come. After working alongside designers such as Vera Wang, J Mendel, Alexander Wang, and Narciso Rodriguez, Erin has took the leap and launched her own line, {EM} Reservoir. For the past several months I was working branding, employing the skills of my former co-worker to nail down the specifics. We created the logo, business cards, clothing labels, and the website. It’s been a busy few months, to say the least…

At the end of January, I flew to New York to help prep for the show. Model castings, editing, invitations, fittings, errands, styling, and lots of La Finca. It was nonstop. It was amazing. Lindsey from Lovella Photography even came out to (amazingly) document the whole thing and shoot the runway. Her eye for candid moments is spot on.

The show took place at the beautiful Cary Hall in the Dimenna Center. By the time 2pm Saturday hit, we had been up for more than a day and not the slightest bit tired. One by one I sent the models out, peeking through the seam of a black curtain to make sure the first model hit her mark before I sent out the next. Twenty three looks later the show was over. Just like that. Countless hours of work, sweat, blood, tears, the whole thing, for a 12 minute show. It was worth every second. I’m excited for what’s to come and excited to take you along this journey!

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See more backstage pictures at Lovella Photography.

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