{EM} Reservoir

2012/02/21

424284_357029877654316_2133674476_n
426499_357029757654328_293892353968069_1195177_1913712510_n
402457_357028704321100_293892353968069_1195145_1120279984_n
402662_357029607654343_293892353968069_1195173_1803373163_n
418335_357029964320974_293892353968069_1195184_517471504_n

Remember how I told you about my super talented friend Erin Murphy who made my wedding dress and how you would be hearing more about her soon… well that time has come. After working alongside designers such as Vera Wang, J Mendel, Alexander Wang, and Narciso Rodriguez, Erin has took the leap and launched her own line, {EM} Reservoir. For the past several months I was working branding, employing the skills of my former co-worker to nail down the specifics. We created the logo, business cards, clothing labels, and the website. It’s been a busy few months, to say the least…

At the end of January, I flew to New York to help prep for the show. Model castings, editing, invitations, fittings, errands, styling, and lots of La Finca. It was nonstop. It was amazing. Lindsey from Lovella Photography even came out to (amazingly) document the whole thing and shoot the runway. Her eye for candid moments is spot on.

The show took place at the beautiful Cary Hall in the Dimenna Center. By the time 2pm Saturday hit, we had been up for more than a day and not the slightest bit tired. One by one I sent the models out, peeking through the seam of a black curtain to make sure the first model hit her mark before I sent out the next. Twenty three looks later the show was over. Just like that. Countless hours of work, sweat, blood, tears, the whole thing, for a 12 minute show. It was worth every second. I’m excited for what’s to come and excited to take you along this journey!

396372_357030260987611_293892353968069_1195194_577312584_n
420925_357029510987686_293892353968069_1195170_99044073_n
422200_357028797654424_293892353968069_1195148_833737307_n
430751_357028867654417_293892353968069_1195151_1621203156_n
428584_357030280987609_293892353968069_1195195_1663041771_n (1)
421166_357029577654346_293892353968069_1195172_70447517_n
427322_357029397654364_293892353968069_1195167_984601239_n

See more backstage pictures at Lovella Photography.

You might also like:

4 comments

Leave a Comment

*

Theme by Blogmilk + Coded by Brandi Bernoskie